The Data Studio blog.
Expert guides on Looker Studio, GA4, BigQuery, Google Sheets and everything data visualization. Updated weekly.
What Is Looker Studio? A Complete Beginner's Guide for 2026
Everything you need to know about Google Looker Studio — what it is, how it works, what data sources it connects to, and why it's the go-to free dashboard tool for businesses of every size.
READ ARTICLE →GA4 + Looker Studio: The Complete Setup Guide
Step-by-step walkthrough connecting GA4 to Looker Studio — from data source setup to your first working dashboard with traffic, conversions and engagement metrics.
READ ARTICLE →10 KPIs Every Marketing Dashboard Needs in 2026
The essential metrics that separate useful marketing dashboards from decorative ones — plus how to visualize each one effectively in Looker Studio.
READ ARTICLE →BigQuery to Looker Studio: Building Data Pipelines That Scale
How to set up GA4 → BigQuery exports, write efficient SQL views, and connect BigQuery as a data source in Looker Studio for enterprise-grade reporting.
READ ARTICLE →Google Sheets vs Looker Studio: When to Use Which
Both tools handle data — but they solve different problems. A clear framework for deciding when Google Sheets is enough and when you need a Looker Studio dashboard.
READ ARTICLE →How to Build a Sales Funnel Dashboard in Looker Studio
Turn your CRM data into a real-time sales pipeline dashboard — from HubSpot, Salesforce or Pipedrive to a visual funnel with deal velocity and rep performance.
READ ARTICLE →Automating Reports with Google Sheets & Apps Script
Stop copying data manually. Learn how to build Apps Script workflows that auto-refresh, format and email Google Sheets reports on a schedule.
READ ARTICLE →Excel vs Google Sheets for Business Dashboards
A practical comparison of Excel and Google Sheets for building business dashboards — covering collaboration, data limits, formulas, visualization and cost.
READ ARTICLE →5 Common Dashboard Design Mistakes (and How to Fix Them)
Most dashboards fail not because of bad data — but bad design. The five most common pitfalls we see, with before/after examples and fixes you can apply today.
READ ARTICLE →Why Every E-Commerce Store Needs a Custom Dashboard
Shopify analytics and GA4 only tell part of the story. Here's why a custom Looker Studio dashboard gives e-commerce brands the full picture of revenue, LTV and ROAS.
READ ARTICLE →Specialised expertise, one team.
Custom Looker Studio dashboards — fixed price, all data sources.
Prescribing clarity from data chaos — Looker Studio specialists.
KPI, marketing & sales funnel dashboards built end-to-end.
Microsoft Excel experts — automation, dashboards & data models.
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